July 29, 2021 | 2:05pm CDT Following Sunisa Lee's gold medal victory in the individual all-around at the Tokyo Olympics, Auburn head coach Jeff Graba is excited for the future. Lee, who signed with Auburn back in March, is expected to enroll in classes this fall and compete for the Tigers the next several years. Longer term, her gold is even more valuable. Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. Lees team is seeking deals with brands that are authentic to Lee as a person. Please note that this form cannot be used to reset your Google or Facebook password. Life & Style is part of the a360media Entertainment Group.Copyright a360media 2023. But now they can work directly with the athlete they want without making a massive investment in the entire collegiate program. / MoneyWatch. Book Sunisa Lee | Speakers Bureau | Booking Agent Info She's getting a bit of a crash course on the finer points of the rules surrounding NLI. College basketball and football players likely to turn pro were predicted to score the biggest deals, a scenario that's already starting to play out. Nurses can verify their licenses by completing the Nursys verification process for $30 per license type, per each board of nursing where the nurse is applying. Pressure of Being the Olympic Gold Medalist, How Is She Real: Olympic Champ Suni Lees Unbelievably Flawless Performance in Follow her on Twitter@SBJLizMullen. Full Spectrum Services LLP 2022 | All Rights Reserved. In a tweet, Blanchet added he agreed with Legault's view that Quebec should be wary of any centralization, adding he, too . But her impending haul off the mat is actually worth much more. Posts. Her father Yeev Thoj is a healthcare worker while her mother immigrated to the United States of America. Lindsay Rittenhouse Tom Green is an Auburn beat reporter for Alabama Media Group. And while the incoming freshman may now decide to forgo the NCAA ranks, as many Olympians doBiles had verbally committed to UCLA before the 2016 Olympics, eventually opting to instead turn proLee no longer has to choose between endorsement deals and college eligibility. However, a key caveat of the new ruling is that non-Olympic sponsors cant mention the Games in their brand advertising, so as to maintain Olympic sponsor exclusivity. For Sunisa "Suni" Lee and Caeleb Dressel, two of the Tokyo Olympics' breakout stars, the road to Paris 2024 is paved with riches. With each Olympic federation interpreting the provision in its own way, there are regulatory questions that need to be sorted out. Its all good. How do you put a price tag on that?. The so-called NIL rules that took effect July 1 allow college athletes to strike deals with brands that use their name, image and likeness. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. Sunisa Lee poses with her gold medal after winning the women's gymnastics all-around title at the Summer Olympics at Ariake Gymnastics Centre on Thursday in Tokyo. "And I know that college is going to be way better.". The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. She introduced herself to the world as one of the faces of USA gymnastics, right up there with all-time great Simone Biles, and in that moment as she glanced down at that hard-earned gold draped around her neck she also became the new face of the NIL era of college athletics. When incoming freshmen are expected to report to their dorm rooms on The Plains on Aug. 11, Lee plans to be there. - 1 day 2 hours ago. All Rights Reserved. Whatever endorsements ultimately come through for Lee, at least this much seems clear in the wake of Thursdays gold medal in the all-around her earnings potential could dwarf even some of the biggest names in college sports. With Lee still being a teenager, Dorfman could see sponsorships targeting younger demographics, like snack foods, pizza or fast-food restaurants. No outlets have reported a figure for Suni, but judging by her past and present medal wins, it is clear that she has a sizable income through her sport. Due to her sensational performances in that competition, she earned herself a place with the US national gymnastics team. Her career has leapfrogged from there and is doing well in different competitions. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Sensation Suni Lee Recalls Fighting a Soul-Crushing Syndrome, US Olympic Gold Medalist Suni Lee Breaks Silence on Paris Olympics 2024, Makes a Whatever comes along, however, she expects to compete for the Tigers next season. Our featured deals | Tourisme Montral Credit: AP Sunisa Lee, of United States, poses for a picture. Action Network based its figures off of an estimate of $0.004 per Instagram post, per follower, which the platform says is the average price the typical social media influencer earns for brand deals with consumer goods and service companies. Sunisa Lee's gold medal in the women's gymnastics all-around might be worth seven figures. Her graceful movements and incredible leaps were a sight to behold. Hercy Miller, a Tennessee State University basketball player and son of rapper-turned-entrepreneur Master P,signeda four-year deal worth $2 million with tech company Web Apps America, his father said. She could be the face of the Paris games if she sticks around. Dressel, 24, added five gold medals to his trophy case (to go with the two he won at Rio 2016) and not only won swimmings premier Olympic event, the 100-meter freestyle, but powered a Team USA come-from-behind victory in the 4x100 medley relay. Sunisa Lee's life changed the second she placed a gold medal around her neck. Its worth noting that had the Tokyo Games happened last summer as planned, that wouldnt have been the case. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. How do you put a price tag on that?. Obviously she's going to have to work with an agent at some point here. We're just preparing for anything that's possible," he said, regarding her NIL potential, according to reports. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. She is the first American of Hmong descent to medal at the Olympics. Winning medals were on her agenda as she won the gold medal for the all-around event and excited the gymnastics fraternity. . Plugging a product or service on social media is just one way college athletes have begun cashing in. Jeff Graba doesn't see why Lee can't go to school while enjoying the trappings that come with being a multiple-medal winner in one of the Olympics marquee sports. Known for her skills at a very young age, Lee started competing in 2016 at the U.S. Classic. A Conservative minority government would be preferable, Legault says Well, it might be. St. James is the Saint in Smith & Saint. America loves champions, but they especially love meeting new celebrities, who emerged against difficult odds.. Sportico is a part of Penske Media Corporation. Thats not to discount Michael Phelps and some of the other great athletes that have been a part of the Olympics, but I anticipate that she will become very visible and very popular. Gymnast earning up to $2m-a-year from endorsements and posting sexy House is represented by agent Kent Matthes, who joined WME from CAA last December and negotiated an above-slot deal with the Nationals. Copyright 2023 CBS Interactive Inc. All rights reserved. She's in no hurry to find out. Tokyo Olympics 2020, Despite Winning Olympic Gold, Simone Biles Teammate Felt Happy After Being a For Sunisa Suni Lee and Caeleb Dressel, two of the Tokyo Olympics breakout stars, the road to Paris 2024 is paved with riches. Make a gift of any amount today to support this resource for everyone. Last week, Lee was moving into her college digs at Auburn. Everyone had been expecting Simone to win, and [Lee] stepped up. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. So she, of course, wanted to be a college athlete, St. James said. . Legal Statement. Suni Lee propels Auburn onto national stage. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action Network believes could rake in hundreds of thousands of dollars based on their social media reach alone. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. With Simone Biles withdrawing from the gymnastics competition, she took the opportunity to provide a sensational performance at the 2020 Tokyo Olympics. Everyone had been expecting Simone to win, and [Lee] stepped up. Both could see their annual endorsement earnings climb above $1 million in the next year, according to Forbes estimates, and it likely wont stop there. The NCAAs changing of NIL rules to allow student athletes to have an agent really affected Lee in a positive way. allow college athletes to strike deals with brands that use their name, image and likeness. Lee, who turns 21 in 2024, could still be in her prime as a gymnast for the next Olympics. Many brands, including Olympic sponsors have reached out, St. George said. Cookie Settings/Do Not Sell My Personal Information. I dont want to disappoint my coaches or my parents. However, it seems she did just the opposite and came out of quarantine stronger than ever.