did rebel yell bourbon change its name

Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Leave a comment below. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Rebel Yell whiskey is produced by Luxco. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. 1965. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. And since there is no statement of age, we know the whiskey is almost certainly four years old. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. A wheated bourbon. "Who Whipped Whom? Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. As a note, we compare prices from various Total Wine locations across the US. Maybe the barrels that didn't make the cut? *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Just went to Kings Dominion with my 7 and 9 year old sons. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Awww poor baby. This change is still being implemented on retail shelves. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Interesting was in Lux Row today and not one mention of it. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Rebel Yelland Yellowstone were my veryfirst bourbons. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Did it hurt your feelings too? Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Weller. Award-winning Rebel Yell bourbon dates back to 1849. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. BrokeCal, Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. Its a cheap bottle of whiskey and it tastes like one, too. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! In 1972, the Stitzel-Weller Distillery went out of business. Lets be honest were talking about a $15 bottle of bourbon. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). The Luxco distillery is located in Louisville, Kentucky. In the end, the ride experience is still the same. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Quick everyone buy up the Rebel Yell bottlings before they are gone! The overall effect on the palate is brief and minimal, and the taste has no unique profile. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Once I became more conscious of the significance of the name, I did find it awkward. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Product Description. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". To be truthful, this kinda pisses me off. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. Confederate soldiers may have imitated or learned the yell from Native Americans. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. It was just a name. And I never even thought about the park changing the name. Theres a couple things to expect from a bottom shelf whiskey. Create an account to follow your favorite communities and start taking part in conversations. This is just the case for bourbon. Good one. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. This price point places Rebel whiskey in the low end of the standard segment. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. The sound of the yell has been the subject of much discussion. 3 charred oak barrels. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. So the arguments that this is another move to erase history arent accurate in my opinion. Powered by Invision Community. Yep, they did. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Press question mark to learn the rest of the keyboard shortcuts. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. With the rye segment up 23.3% thereis no better time to launch this new variant*. Rebel Yell went through a rebranding effort which brought about a couple changes. In 2019 Rebel Yell began rebranding. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. sberto 2 yr. ago It's up to the distributor in your state. While he had no prior knowledge of whiskey, he did have some experience. I think you hit the nail on the head on this. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Woh-who-ey! For more information, please see our However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. What does it taste like? In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. This nose is sweet and much more grain forward in its aromas. and our Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. This may be one of the most underappreciated wheated bourbons available. I had to do some sleuthing to see what you were referring to. They were trying to distance themselves from that heritage because its becoming less an less accepted. ago The results of honorable Men idly standing asideand remaining silent. It was renamed in 2011 after being sold to the Luxco company. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. who-ey! We live in an era in which some people are always going to find fault with something that isnt politically correct. Rebel Yell is one of those old throwbacks. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. While the connection to the Civil War was obvious, the name never bothered me. Good Lord, people. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. ELTepes 2 yr. ago That's good to know. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. With that effort, the price has went up a bit, too. After that I casually asked at a few others stores and apparently it's the same all over town. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Please feel free to start anew thread on the subject. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. While its still available for under $15, you may have more trouble finding it at the price. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. The company would eventually break up in 1972. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Some Texas units mingled Comanche war whoops into their version of the yell. Okay, so this isnt a great sip, but not awful either. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. The W.L. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Those were some good times. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. However, the addition of ice makes things a little better. With the updated packaging,now is the perfect time to capitalize on thismomentum. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Rebel Bourbon is a decent intro into wheated bourbon, however. MEET OUR Extended family. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. You caved! Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. An American classic is reborn for anew era of rebellion! "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' With the news of the name change of the Rebel Yell being the last straw. It works just fine in a mixed drink and actually is palatable on the rocks. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The move has been met with serious opposition by some fans. Hit it on the desktop version of the site. Give me a break! As one of those small minority it has never really bothered me either. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. I was in the first graduating class of a new high school in the far south end of town. I've heard the 10-yr is the same juice from the Old Fitz decanters. Landon Sampsell We will never go there again. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. For Blood Oath Pact No. By using this site, you agree to our Terms of Use. Saint_Thomas_More 2 yr. ago The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. But more importantly, we cannot white wash history (forgive that wording, please!). It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. The whiskey is made from a mash bill of corn, rye, and barley. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. I was told it was possible they were no longer making it. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. On this Wikipedia the language links are at the top of the page across from the article title. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Aaron joined the drinks industry in 2013. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. The Rebel Yell is still available for purchase. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. As this article mentioned the rebel yell is not an offensive name. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Not sure why it shows the old one on mobile. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. NOTHING was wrong with its name! How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Im only speaking for myself and the people I encountered. So OK, change the name. It wont be undone but it was a mistake to change the name of an icon! What do you think about Rebel Yell being renamed, Racer 75? It started with a new bottle design and a new marketing campaign. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Disgusted with the name change. It might not be an everyday sipper. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. The yell has often been linked to Native American cries. The important thing is that the whiskey inside the bottle has stayed the same. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. From there, most bourbons will contain malted barley, and rye. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago There is just no end to this madness. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. They recently dropped the "Yell" from the name. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting.