When it comes to drafting your proposal, you can use either a presentation or document format. Will they be seen as an innovator in their company if the sponsorship succeeds? Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. 0000000516 00000 n
Research the sponsor you are targeting. Our series (Star Mazda or FF2000 Championship) usually serves as a support race You are so much more than a racing driver so think about your interests and skills outside of motorsport. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Disagree 0.87%. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Team Racing Sponsorship Proposal Our desire . Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Sign it in a few clicks. Read on for a step-by-step guide to getting sponsored. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Tallulah Philange has worked as a journalist since 2003. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Once youve found the business youd like to approach, think about what their goals are. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Go in with no agenda, otherwise, itll come across as disingenuous. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. This is the part that actually attracts your potential sponsor. So I built it myself-Ferdinand Porsche. Redline360. Use all forms of media to showcase who you are: text, photo, audio, and video. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. It's time to submit your sponsorship proposal. Getting a response from your sponsor on your proposal is amazing news. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. So fo ahead, drop them in the comments section below. If you dont, it might be worth working with a designer to create this as they work on your proposal. You still need to be able to eloquently put your case across in writing. Instagram is a powerful platform for building a following and promoting your racing brand. Modern-day motorsport sponsorship is all about standing out. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Valvoline has been there for as long as people have been racing cars. Include contact information on the introductory letter and proposal. Free Preview Race Car Sponsorship Contract Template. Drag racing is a sport that needs a lot of money to support it. The term influencer is relatively new, but the concept has been around for advertisers for a long time. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ . You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Enhance their brand's image? The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Your approach should include details of how youll provide value to them. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG:
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F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Select the submit format and acquire the legal papers template in your product. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Dont expect to be sponsored for long. Using these pre-formatted samples will save a lot of your time and effort. Sponsorship proposal for Alfie Gendall Racing in 2021. endstream
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F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n The prototype race car is to be evaluated for its potential as a production item. Generic sponsorship proposals have little chance of convincing would-be benefactors. Collect evidence throughout the race season testimonials, statistics, etc. Nationally Televised racing is just that. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Do you have a very popular online presence? Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Think about those reasons you stand out. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Strongly Disagree 0.44%. It is a document that seeks help from sponsors to help them with their racing careers. If you have questions you think other race directors may know the answers to, or just want to chat about And you're not alone. Val Apple Motorsports, Inc. 2. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. This clean sponsorship proposal design fits all kinds of projects. Fast shipping, quality parts. Talk to mechanics, auto shops or dealerships. Many more also emulate a classic livery because it looks really cool, without any form of compensation. You need to think about why a business would spend money to sponsor you. This will be key in making sure theyre happy throughout the year. xref
This kind of branding will make you more recognisable. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. In the industry this is known as "activating" the sponsorship. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. . A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. Businesses who sponsor drivers will pay money or provide free (or more likely. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Is your account popular How many Thousands of followers do you have? Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Instead, provide a general overview, such as "Parts alone last year cost $X.". Racing cars is a very expensive pastime. Assess whether what you can offer will help them reach their goals in a broad sense. Work from the outlines you prepared to include all of the important details. 0000002058 00000 n
Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. The sponsor's eager and you know exactly what they're after. Feel free to drop Racing Mentor a message on social media if you have any questions. 0000055057 00000 n
Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Race Car Sponsorship Proposal Template. We work together, help each-other out, and do all we can to make sure well have a great race. 0000054541 00000 n
Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. If you cant think of anything to say or ask, consider whether the prospect is right for you. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. <> Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Text of Pravega Racing Sponsorship Proposal. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. The marquee value of your corporation's name affiliated with the Pearson Racing. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. 4. 5 0 obj You dont show up to a job interview in flip flops with photos to show on your phone to showcase. You have to convince a potential sponsor that YOU are the person who will work for them. 3. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. *} To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Strongly Agree 78.60%. She also has edited and produced online content for those publications. Some features will have numerous benefits. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. A business or group sponsors a racer, providing monetary support. 0
The design proposal sponsorship is easy edit in InDesign. Dont let imposter syndrome get the best of you. Ask the sponsor for a specific amount of money. Race Directors Hub. Look through the instructions to learn which data you must give. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Treat the race car sponsorship proposal as a business transaction. to see that back in extra sales. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Edit your sponsorship agreement team online. How long you have been racing. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Download Its about being a christian role. How to Write a Sponsorship Letter. The cover letter should also include the reasons why you think this sponsorship will work. 03. Think about those reasons you stand out. There are so many businesses with sponsorship programmes. NHRA/National Dragster. Consider yourself as a marketing agency pitching to a business. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. But avoid: Well done on getting to your first sponsor meeting! Update your sponsor with reports on the work youve been doing for them. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. How do I find companies to sponsor my race car? Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Offering hospitality and a TV audience isnt enough. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Consider checking out Oval Track racing. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Steps. %%EOF
Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Consistency is all about keeping going. Why you do it. Before approaching a sponsor, draft a proposal first. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. 1110 There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. 1. Collect this information together when it comes to talking about renewal. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Sample page from the Racing Mentor proposal template. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Sponsorship costs are negotiable and generally a one-time expense. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. The organization aims to organize events such as auto motor racing, harness racing, slots . Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Match those goals with what you can offer. First, provide a history of you and your racing team. Treat the race car sponsorship proposal as a business transaction. Do not plead. 0000054763 00000 n
An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Road Racing in the United States has several tiers. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Consider trade magazines, local newspapers, and blogs too. 2011 Team Racing Sponsorship Proposal Our desire . Once youve got an idea of this, think about the features youll offer to help a business reach its goals. A good marketing/sponsorship proposal includes: 1. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Include contact information on the introductory letter and proposal. startxref
Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Do not plead. Have a question? Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. 2. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Figure out what you can offer to a potential sponsor. Open the template in our online editing tool. Sponsorships help defray these costs. Keep that in mind when frustration sets in along the way. Present the benefits you offer clearly and simply. This is where you set yourself apart from the rest. The heart of your proposal lies in what you have for them. Try and see the positive in every situation. These are great places to start. People regularly contact him asking for free parts in exchange for running a couple stickers. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Race Car Sponsorship Proposal Template. You might be sending gentle emails before pitching more formally. NO! If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. If you want to run in one of the very few racing series that do get sponsors and prize money? Choose a page or event your audience would likely follow, e.g. Nationally Televised. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. 0000051603 00000 n
From NASCAR, to Club Racing, to go-karting. This needs to be the starting point in your sponsorship strategy. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Agree 10.48% %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? January 6, 2022. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. We believe auto racing sponsorship can offer a significant foundation from So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. But these features dont work alone. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Your almost there! Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Neither Agree Nor Disagree 2.18%. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. "The Forms Professionals Trust . This will re-iterate facts about the event benefits, and features. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. How do I find companies to sponsor my race car? $ 15K . You do not need to include every cost. Download this 100 percentage editable presentation and get access to our highly . One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. . You need to show up to a potential sponsor with a persuasive, well thought out plan. Make your direct pitch. So go the extra mile. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5|
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^ @JiA If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport.